Privacy Policy
Last updated: 18 October 2026
This Privacy Policy explains how The Formulator collects, uses, stores, and protects your personal data when you visit this website or contact us. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
The Formulator is an ML-powered formulation and process improvement consultancy. For the purposes of UK GDPR, we are the data controller for personal data collected through this website. You can contact us via the enquiry form on our Contact page.
What data we collect
We collect personal data that you voluntarily provide when you submit an enquiry through our contact form. This includes your name, email address, company name, industry sector, and the content of your message. We do not collect sensitive personal data.
How we use your data
We use your personal data solely to respond to your enquiry and to communicate with you about potential consultancy services. We do not use your data for marketing purposes without your explicit consent, and we do not sell or share your data with third parties for commercial purposes.
Legal basis for processing
We process your personal data on the basis of legitimate interests (responding to your enquiry) and, where applicable, the performance of a contract. Where we rely on legitimate interests, we have balanced these against your rights and determined that our interests do not override them.
Data retention
We retain enquiry data for up to 24 months from the date of your last contact with us, after which it is securely deleted. If you become a client, we retain relevant project data for up to 6 years in accordance with our legal and contractual obligations.
Cookies
This website uses strictly necessary cookies to ensure basic functionality. We do not currently use analytics, advertising, or tracking cookies. If this changes, we will update this policy and seek your consent where required.
Your rights
Under UK GDPR, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data. You also have the right to data portability. To exercise any of these rights, please contact us via the enquiry form. You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Changes to this policy
We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. Continued use of this website after any changes constitutes your acceptance of the updated policy.